Enamela (rhymes with Pamela) is based on condensed sans serif lettering found on vitreous enamel signage dating from the Victorian era and widely used for road signs, Post Office signs, the plates on James Ludlow wall postboxes, railway signs, direction signs and circular Automobile Association wayfinding plaques throughout the first half of the twentieth century. In addition to the Medium and Bold weights found on old enamel signs, a new Regular weight and the addition of lowercase letters to match the original capitals, make Enamela Condensed a flexible and highly usable typeface.
Keep Calm is a family of fonts developed from the now famous World War 2 poster that was designed in 1939 but never issued, then rediscovered in 2000. As well as the original Keep Calm font, the medium weight of the poster, new weights are now available – Keep Calm Book (regular weight), Heavy and Light – and each weight now comes with a free italic. The family contains Central European and Western European accented characters.
Adequate is a basic geometric sans serif typeface comprising 6 weights plus a free italic with each. The family has modern, workaday letterforms with a tall x-height for clarity and legibility. Adequate does the job; it doesn’t claim to be beautiful and lacks the fashionable mannerisms of many contemporary faces, but there is something timeless, perhaps elegant, about its mathematical simplicity.
Component evokes the aesthetics of machine-readable matrix barcodes such as QR and Aztec codes, but it could just as easily invoke ancient rituals from a lost civilization. Component is a book-weight, condensed goemetric font with patterns of meaning that lie somewhere between mechanization and magic. And there’s a free italic.
Flip is a bold outline shadow sans with a counterchange; an eye-catching display font for contemporary usage. Flip is a Rosewood for generations raised on grotesques; a simple modern zigzag replaces fancy Victorian leafiness. Flip is flash but not flashy. It’s decorative rather than pretty. It’s a celebration without pomp, festive but not flowery. Like Rosewood, Flip is a bicolor typeface that is provided as two complementary fonts – Flip Fill has matching spacing and kerning so can be used as a color underlay to Flip Regular.
Ticketing is a monospaced font loosely based on the pixel style lettering of electronic ticketing, designed for clarity when cheaply printed at small sizes. Ticketing, however, has a larger x-height than is often found on ticket type.
Modulario is a geometric sans with some disturbingly individual features. A few capitals owe a bit too much to Roman proportions. The circular O serves to distinguish it from the zero, and the luxuriously wide W and M are both pointed in the middle, although alternatives to the more contentious letters are available within the font. The lowercase shows a little more handwriting influence than is customary – we are used to seeing a writing-style curve at the base of the l, Modulario extends the influence to the i and a, and also sports a uniquely scripty s.