When Merchant & Mills, the English drapers’ supplier, needed a font with a rustic and homely, down-to-earth feel for their products, they turned to K-Type’s recently enlarged Mailart Rubberstamp family to provide just the right sense of traditional, hand-crafted reliability for their delightfully simple, no-nonsense packaging.
Also making extensive use of Mailart Rubberstamp’s old-school aura is clothing retailer Fat Face, who testify to the font’s versatility from huge shop window displays right down to individual garment labels.
UK based Indian food manufacturer, Patak’s, is also keen on K-Type. The company uses Mailart Rubberstamp in its advertising, and K-Type Norton adds the perfect portion of ‘exotic’ to the labels of its sauces and spices.
Another K-Type font, Ray Johnson, provides the friendly and informal face of Oloves, snack packs of tastily flavoured olives.